Comfort Shoes-Not Just For Grandma Any Longer.

The Walking Company. Just by the name alone, you might think that this store serves only people who like to walk. But oh, you’d be way off. This establishment is so much more. The Walking Company has been around for 20 years and is 300 stores strong. But walking is just one of their specialties. The Walking Company is really about helping you live your most comfortable life from the feet up, whether you’re interested in bopping around town doing your errands, walking during your travel excursions, needing shoes for sports, shoes for work, shoes that take you from the office to a night out on the town or shoes that encourage you just to put your feet up.

If you’ve walked by the window of The Walking Company at Town & Country Village, you’ve probably been surprised by the sheer breadth of comfort shoes. Right? The Walking Company is the largest carrier of Dansko in the United States. Of course, they carry everyone’s fave go-to shoe, Ugg, including those pink Uggs that help support breast cancer research. And they are one of only two carriers of Abeo, the flip flop with B.I.O., built in orthotics, just to name a few brands.

The largest provider of Dansko footwear with exclusive styles found only at TWC!

On a local note, Abeo has come out with the Smart System. This technology is developed by Stanford University and designed for those of us who are in the 50+ active category with knee problems. This shoe is designed to help shift where your weight is placed to relieve strain on knees. The patent is pending but shoes are in store now. Female styles include sneakers, Mary Jane’s and slip-on loafers, designed specifically to relieve bunion stress. For the guys, there’s hikers/walking shoes, sneakers and business casual styles.

Available only at TWC, Abeo helps support overall wellness. 

 So you think you know the type who buys comfort shoes? Guess again. Would you be surprised to learn that some of their youngest customers are in their mid to late teens? That’s right. High school students working their first jobs in food service and retail are frequent customers of TWC. But every age range is accounted for when it comes to the comfort of feet.

Robert, Manager at TWC, is a perfect example of this. In his mid 20s now, he’s been working retail since age 19—and would you believe only at shoe stores? So he knows a little something about your kickers. He emphasizes that overall wellness begins at your feet. Think about it. What’s the first thing you want to do when you’re tired? Take your shoes off! Right? And when your feet feel good, Robert believes it directly affects your mood and how you interact with the world. Wise beyond his years, Robert isn’t a “salesman.” He’s a problem solver. And when you take the “sale” out of the equation, he and his customer become a team aligned on a mission to find a solution. This same belief is instilled with everyone who works at TWC.

Robert has been with The Walking Company for over a year now and says he sees a trend consistent through all age groups as health and well-being continue to be the priority in shoe purchases. He enthusiastically reports that comfort shoes continue to evolve into fashion as well as function. Okay, let’s be honest here. They’ll probably never look like a pair of Jimmy Choo’s. Just saying we need to have realistic expectations here.

Robert and his crew of problem solvers will fit you using a digital foot scanner that reads your arch type and foot type after a series of pressure points are applied. From there, they can recommend the proper shoe type for you or even recommend custom orthotics that will support and align your body.

TWC always starts with a digital foot analysis to determine foot type and size.

So next time you think of comfort shoes, don’t scoff. Grandma may have been on to something. Have your feet take you to The Walking Company. You know they’ll thank you.