Monday, November 7, 2011

It's A Dog's Life

Have you looked around lately and thought to yourself, “Hey, being a dog these days is awesome!”

Really. It’s a dog’s life. They’ve got their own parks. Doggie Day Care. You always see them in the driver’s seat on the road. The have classes to learn how to socialize. And the cafĂ©’s and stores have water bowls out and free biscuit treats! See what I mean?

And now, there’s Touleh Pet Boutique. And it’s added a notch to the rhinestone collar! This is a pet’s paradise in Palo Alto.

Touleh Pet Boutique is named after four year old Touleh, who’s name translates to “little puppy” in Farsi. She’s a white toy poodle, who’s habit of turning in circles, clockwise only, makes you fall instantly for her.

Touleh’s owner, Shima Deilami, said the Pet Boutique, which opened this past April, was inspired when she had trouble finding quality, organic, holistic food, treats and clothes for Touleh. And Shima has thought of everything!

First, let’s start with the Raw Bar-a dog’s take on the sushi bar. It’s a real walk-up counter with a menu on the back wall offering items like sushi, of course, organic lamb, duck and turkey treats. And then there’s the dessert section featuring tantalizing treats like Pupcakes, Yoghound and even Carrot Cake made by a French bakery in San Francisco. Did I mention the beer? Aptly named “Bowser Beer,” it comes in light or dark ale with chicken stock or beef stock as the base and glucosamine for joints.

But wait there’s more! The clothes! Would it be a boutique without clothes? Of course not! There’s shirts, sweaters, jackets, jerseys from your favorite athletic teams, and lots and lots of things with Bling!

A mobil app for our four-legged friends? You betcha! Not only can you shop for fashion and find out where all of the “must be seen” hot spots are in town are, it also has a unique customer experience—a spin to win wheel where valued customers can score instant in-store discounts. While in-store, just take a picture of the QR code with a mobile phone special reader to be instantly directed to the mobile Touleh experience at http://www.touleh.net.

But Touleh Pet Boutique is also about giving back. On the last Thursday of every month, from 6-8pm, Shima and Touleh host “Paws for a Cause” Each week there’s a theme; an ice cream social, dog training session or special author for pets and their humans. A $10 donation benefits The Humane Society of Silicon Valley and gives a 15% discount off purchases for the evening. And on Saturdays and Sundays twice a month, pet adoptions are held in the boutique to find cats and dogs a good home.

Are you a V.I.P.? A Very Important Pet? You are if your owner spends $100 in purchases during one visit. All future purchases receive 10% off every Tuesday for life! And in dog years, that’s a long time!

The paparazzi have spotted Shima and Touleh around town lately. They’ve been highlighted in the September issues of Gentry Magazine and Eat Play Stay Magazine. They were seen at the Wagging Tails & Wine event hosted by Palo Alto’s Garden Court Hotel in their pet-friendly courtyard and benefitting The Humane Society of Silicon Valley. Lucky winners received a Pet Shopping experience at Touleh. Lucky dogs!

Gentry Magazine:

http://mydigimag.rrd.com/publication/?i=79457

Eat Play Stay Magazine:

(http://content.yudu.com/Library/A1tu4g/EatPlayStayMagazineS/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.yudu.com%2Fitem%2Fdetails%2F400707%2FEat-Play-Stay-Magazine---September-October-2011.

You can stop by the store to meet Touleh and Shima most days of the week or if you’d like to follow them on Facebook, go to: http://www.facebook.com/toulehpaloalto