Palo Alto and the surrounding area is the perfect topography for a lifestyle bike: flat streets, bike paths and endless options to get around town. It’s also the home of A Streetbike Named Desire at Town & Country Village.
Okay, what is a “lifestyle” bike you’re asking yourself. Maybe we should start with what a lifestyle bike isn’t; it isn’t a road bike, it isn’t a mountain bike, it isn’t a racing bike, heck, it isn’t even a hybrid. Confused? Maybe this’ll clear things up a bit--It’s a cruiser, a commuter, a way to express yourself, that gorgeous upright bike you’ve seen in the movies where the girl is riding through a small town in Italy with her basket full of flowers and baguettes. A lifestyle bike is a choice. And it’s catching on!
A Streetbike Named Desire’s, Joe Robinson, says that 99% of the lifestyle bikes he and his dad and business partner, Dan, carry are from Europe, mostly Italy. A country that has made riding bikes around town look enticing and romantic. And when you see one in person, it’s like looking at a Ferrari, only in bike silhouette. The components aren’t welded together, they’re lovingly forged and the edges are almost seamless. The paint colors are so delicious, you want to eat them. And don’t get me started on those leather satchels and saddlebags—like a fine Italian pair of heels. Details, details, details. Now, if you don’t need the Ferrari of lifestyle bikes, there are less pricey options. A Streetbike Named Desire also carries bikes for those in say, the Honda-budget.
Why would you choose a lifestyle bike? Well, chances are that you’re probably a progressive thinker, have a romantic notion about peddling your bike and smelling the roses along the way, don’t need to do a cross country tour to get to the office or school, or just looking for another outlet to express yourself.
Dan and Joe’s roots go back about 6 years when Dan purchased an electric bike. And their enthusiasm turned into an electric and folding bike retail business out of a warehouse in San Carlos, which then expanded into lifestyle bikes. They love their job. And it shows. There’s no pressure or intimidation in their selling style. It’s all about finding the right bike for you and your lifestyle.
And if you’re wondering how they came up with the name, A Streetbike Named Desire, stop in and ask them!
Follow them on Facebook: http://www.facebook.com/streetbikenameddesire
