Nanoo To You!

Nanoo to You!

If you were a fan of the Mork & Mindy Show back in the ‘80s, there’s not doubt that you haven’t forgotten that famous greeting Mork, from the world of Ork, said to all earthlings: Nanoo, Nanoo. Just tried the official Ork spreading of the fingers, hand gesture. Yep. Can still do it! You? Don’t lie. I know you tried it. But I digress.

Nanoo, the beautiful children’s boutique at Town & Country Village, is also from another world -- The European world of children’s designer duds.

Soheila, Nanoo’s owner, tells the tale of the store’s name, sharing that her young niece was trying to pronounce her Aunt’s name, and the word Nanoo came out instead of Soheila. Now, 29 years later, the name stuck and all of Soheila’s nieces, nephews, friends, and even her own mother, call her Nanoo. So if you were wondering, there it is.

Soheila, as we’ll call her so there’s no confusion here between the lovely owner and the store, had a thriving career as a financial analyst. On business trips and family vacations to Italy and Europe, she would bring back clothing collections for her friends and colleagues and hold “trunk shows” dressing each of them, at their request, from her bounty of Euro-loot. And word spread about her beautiful taste. At a crossroads 11 years ago, Soheila made the decision to resign from the world of finance and start her store.

Nanoo is a store created out of love for children and a passion for the world of fashion. Like her former “Trunk Show” days, the store is set up in collections, showing you what and how items go together. It’s nothing like the department store children’s sections where you’ll find loads of every size and color of each item. Not here. There’s one size of each of everything. Maybe two, if you’re lucky. The philosophy behind these small collections is that it gives each child an opportunity to be an individual and not see himself or herself all over town. Now, who doesn’t appreciate that in our world of fashion cloning.

So, as we were saying, Nanoo is all about high fashion for young people. She carries girl’s sizes up to 14 and boy’s to size 12. And features only European brands, hand-picked up to at least two seasons, or about 8 months in advance of their debut. In addition to European brands you may not have heard of, you’ll certainly recognize high-end designer names like Dolce & Gabbana on these smaller creations. But Soheila’s a smart business lady and purchases their more reasonably priced lines. These clothing items, like their larger relatives, are unique and meant to be treasured. What grandparent, parent to-be or Auntie wouldn’t be thrilled to present a gift like this to a special child?